Apple first debuted its app analytics platform in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.
Wait is this like the time they claimed they invented something but didn't... or is it like the other time people claim Apple said something they never did?
It's easy, most likely. Doesn't seem intrusive either. Knowing Apple they prolly used some non identifying method. You should be more afraid of Goog and their apps if you actually think this is creepy. They'd be making money of your soul if they could.
It gives developers an idea of how effective the various ways of driving people to their app on the app store and what drives purchases. For example, if they don't see a lot of searches they may look at how the app is named, etc. If they have a lot of visits to their website but that doesn't translate to app store purchases they can reassess how they present the app on their website. The aggregate data would not identify individuals but give developers an idea of what drives visits to their app and adjust their marketing efforts accordingly..
So that companies know which kind of advertising works, and stop wasting money on advertisements that don't work. Since in the end, the customer pays for the advertisements, that can only help.
